The Product Manager’s Playbook: A Toolkit for Building Great Products and Elevating Your Product Management Organization

The Product Manager’s Playbook: A Toolkit for Building Great Products and Elevating Your Product Management Organization

Author: Stefan Richter
Year: 2023
Topics:
Product Management Fundamentals Product Strategy Product Discovery Product Roadmaps Product Development Go-to-Market Strategy Positioning & Messaging Customer Segmentation User Acquisition MVPs & Prototyping Product Leadership Team Management Stakeholder Management Product Operations Innovation Scaling Products

As a product manager, you play a crucial role in driving the success and growth of your organization. 'The Product Manager's Playbook' is here to help you rise to the challenge. This comprehensive toolkit provides practical guidance and tools for building great products and elevating your product management organization to the next level. From conducting user research and developing a product roadmap to planning sprints and analyzing performance, you'll learn the essentials of successful product management. Packed with actionable advice and additional external resources, 'The Product Manager's Playbook' is a great resource for new and aspiring product managers to delight their customers and drive business success.