The Product Marketing Manager Certification (PMMC)™ by Product School is a specialized, live online program designed to equip professionals with the essential skills to excel in product marketing roles. Whether you’re transitioning into product marketing or aiming to enhance your go-to-market (GTM) strategies, this certification offers practical, hands-on training led by industry experts.

🎯 Who Should Enroll?

This certification is ideal for:
• Aspiring Product Marketing Managers: Individuals from any professional background seeking to break into product marketing. 
• Current Product Managers: Professionals aiming to develop holistic marketing skills and deepen their understanding of GTM strategies. 
• Marketing Professionals: Marketers looking to specialize in product marketing and align more closely with product teams.

No prior marketing experience is required, making it accessible to a broad range of professionals.

📚 Program Overview
• Duration: 3 weeks (part-time) 
• Format: Live online sessions
• Total Hours: 15 hours of live instruction, plus approximately 6 hours of out-of-class work 
• Class Size: Small cohorts to ensure personalized attention 
• Assessment: Weekly activities, a final project, and a final survey; a minimum of 80% attendance is required for course completion. 

🧠 What You’ll Learn

The PMMC™ curriculum covers: 
• Go-to-Market Strategy: Developing and executing effective GTM plans to align teams with a shared vision. 
• Market Insights: Conducting market research and competitive analysis to inform product and marketing decisions. 
• Product Positioning: Articulating the unique value proposition of products and clearly defining target personas. 
• Messaging: Crafting compelling product messaging that resonates with diverse customer segments across all channels. 
• Pricing and Packaging: Collaborating with revenue teams to develop effective pricing and packaging strategies. 
• Executive Communication: Presenting comprehensive GTM strategies to gain buy-in from executives. 

💼 Career Advancement

Graduates of the PMMC™ program have successfully transitioned into product marketing roles at leading tech companies. The certification is recognized by hiring managers and serves as a testament to a candidate’s readiness for product marketing positions.

For more information or to enroll, visit the Product Marketing Manager Certification (PMMC)™ page.