Senior Content Product Manager
Welltech
Welltech is a global leader in the Health & Fitness industry with over 220 million installs and a team of 700+ professionals across 5 hubs. They are seeking a Senior Content Product Manager to lead the content strategy and execution for a new health and wellness mobile application, focusing on in-product content such as videos, articles, recipes, and interactive experiences. The role involves designing and implementing a comprehensive content strategy, conducting user research, defining KPIs, leading A/B testing, collaborating with experts and cross-functional teams, ensuring content quality, and staying updated on market trends. The candidate should possess proven experience in product content strategy, UX principles, A/B testing, business acumen, metrics analysis, multi-format content creation, and effective communication. Nice-to-have skills include managing content within mobile health/wellness apps. The role offers an environment fostering growth, leadership, results, and contribution to creating a healthier world.